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Company: DBV Winterthur
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Brand: DBV Winterthur
Ad Title: Seenot
Business Category: Financial Services
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Jung von Matt/Alster
Year: 1999
Target: Mainstream
Ad Spotter: Michael Stuber


GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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In this campy sea adventure that looks as if it were directed by Jean Paul Gaultier, a man in a tuxedo has gone overboard.

The first shipmate says, "Stay calm, I'll get help." And then proceeds to tell the man in rank above him, who offers a campy kiss. He then tells another that a man has gone overboard. Meanwhile, the man overboard moans with a lack of assistance.

The captain says, "Oh really?"

The narration finally asks, "Does this remind you of your insurance?" And the man drowns.

This commercial treats the gay sailors equally, although it is not clear why they appear in the commercial.


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