In this installment, Larry plays himself cowering from his aggressive grandmama, who in this early effort -- with a broken beaded necklace -- still seems more masculine than feminine.

While the campaign started off as the same old Toostie/Mrs. Doubtfire joke of a man dressed as a woman, it later took on gay sensibilities including a play on the movie "Wizard of Oz."

The first ad had the coincidentally gay/trans-friendly tagline: "It's what's inside that counts."

This ad is a classic example of the old-fashioned joke of a straight-man-in-women's-clothes. In the American nomenclature, a man wears women's clothes usually for two reasons: as a joke or if he's gay. This commercial is "safe" because we know from real life that Johnson isn't gay and that he's dressing up for fun in the commercial.
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Company: Converse
    View Company Scorecard / Contact Company
Brand: Converse
Ad Title: Beads
Business Category: Sneakers/Shoes
Media Outlets: Television
Country: United States
Region: North America
Agency: Houston Effler & Partners
Year: 1993
Target: Mainstream
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Theme(s)

Camp/Gay Drag

Dude Looks Like a Lady

Theme Breakdown

AdRespect Score: 
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This campaign featuring NBA star Larry Johnson dressed as his "Grandmama" ran for years with numerous additions.

In this installment, Larry plays himself cowering from his aggressive grandmama, who in this early effort -- with a broken beaded necklace -- still seems more masculine than feminine.

While the campaign started off as the same old Toostie/Mrs. Doubtfire joke of a man dressed as a woman, it later took on gay sensibilities including a play on the movie "Wizard of Oz."

The first ad had the coincidentally gay/trans-friendly tagline: "It's what's inside that counts."

This ad is a classic example of the old-fashioned joke of a straight-man-in-women's-clothes. In the American nomenclature, a man wears women's clothes usually for two reasons: as a joke or if he's gay. This commercial is "safe" because we know from real life that Johnson isn't gay and that he's dressing up for fun in the commercial.

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Grandmama: Aeroglide (Larry Johnson)
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1991

AdRespect Score:


Grandmama: Hairdrier Revised
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1993

AdRespect Score:


Old Lady in a Shoe
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1994

AdRespect Score:


Oz
Company: Converse
Brand: Converse
Country: United States
Region: North America
Year: 1994

AdRespect Score:

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