"As I got older, I was told that these were childish thoughts and I saw for myself that, no matter what it said, none of us were really equal. Or the same." Images pass of blacks in the back of a bus and as shoeshiners.

"Depending upon what God you believed in, what color you were born with. What person you loved. You were labeled as being right or being wrong." A Hasidic Jew and a gay couple holding hands appear, followed by Ku Klux Klan members and burning flags.

"My father no longer lives. I am no longer a child. To my son... color is something that comes in a box. I wish he didn't have to grow up."

It is a good example of inclusiveness of gays as a threatened part of a larger society.
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Company: Agents of Change
    View Company Scorecard / Contact Company
Brand: Agents of Change
Ad Title: Full Circle
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Hal Riney & Partners
Year: 1995
Target: Mainstream
Company: Agents of Change
    View Company Scorecard / Contact Company
Brand: Agents of Change
Ad Title: Full Circle
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Hal Riney & Partners
Year: 1995
Target: Mainstream
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Theme(s)

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Accompanied by a sad piano, this moving commercial is narrated by a middle-aged African-American man who says, "When I was young, my father taught me right from wrong. Color was something that came in a box. Hate only referred to vegetables.

"As I got older, I was told that these were childish thoughts and I saw for myself that, no matter what it said, none of us were really equal. Or the same." Images pass of blacks in the back of a bus and as shoeshiners.

"Depending upon what God you believed in, what color you were born with. What person you loved. You were labeled as being right or being wrong." A Hasidic Jew and a gay couple holding hands appear, followed by Ku Klux Klan members and burning flags.

"My father no longer lives. I am no longer a child. To my son... color is something that comes in a box. I wish he didn't have to grow up."

It is a good example of inclusiveness of gays as a threatened part of a larger society.

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Darus Walls , Milwaukee
This ad was both troubling and touching at the same time. Troubling in the sense that we see all the unneeded hate and those hurtfull life lessons that one man has endured. It's touching due to the fact that he's passed his hope to his son to eradicate discrimination and hate.

Farraro Sutton , Lafayette, LA
Isn't it time we put an end to all discrimination? It's great to see a commercial that shows that discrimination is discrimation no matter in what context it's portrayed. This commercial need to be aired more often and everywhere.

Andrew , Bayport, NY
How do you get the stations to play this commercial again? Its one of the best ones I've seen.

Alex , Tucson, AZ
This ad has a defeatist attitude towards discrimination. Its almost as if he has given up on trying to change the world and has come to accept discrimination. The man's father should have taught his son that no matter what he comes across as he grows up, right is still right and wrong is still wrong, and hate is always wrong.

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