A guy accompanies his girlfriend shopping in a women's clothing store.
Without a word, she hands him her dainty green purse to hold as she heads to the fitting room. He stands there, holding the purse, awkwardly.
The narrator says, "At least you can eat like a man."
The ad is part of a series that attempts to play on the insecurities of male masculinity by positioning the franks as something "manly."
The ad has had some upset among those in the gay community.