Like Showtime in the U.S., Showcase features the series "Queer As Folk" and even uses a similar slogan: "Television without borders."
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Company: Alliance Atlantis
    View Company Scorecard / Contact Company
Brand: Showcase
Ad Title: Everybody In Drag
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Canada
Region: North America
Agency: Showcase in-house
Year: 2001
Target: Mainstream
Ad Spotter: Steven Baljkas
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Theme(s)

Trans Beauty

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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An entire series of 12 promotional ads from Showcase, a Canadian cable network, features drag queens in Gap-like stark white backgrounds, to promote its extensive Gay Pride month programming. The tagline also emulated The Gap, which once carried an "Everybody in..." theme.

Like Showtime in the U.S., Showcase features the series "Queer As Folk" and even uses a similar slogan: "Television without borders."

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John , Ft. Lauderdale, FL
Love drag queens but it is a bit stereotypical and not the majority.

John , Toronto
These ads feature the "B-Girls", three famous drag queens from the Toronto area (they're icons of Pride here). I think Showcase meant to appeal to the Toronto queer community more than to stereotype.

Jim , North Battleford, SK, Canada
I agree with John from Toronto.

Andrea James , Los Angeles, CA
Cute and fun, just like us!

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Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

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Brand: Showcase
Country: Canada
Region: North America
Year: 2001

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Brand: Showcase
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Brand: Showcase
Country: Canada
Region: North America
Year: 2001

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