WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Fanta
Ad Title: Dance Club
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Argentina
Region: Latin/South America
Agency: unknown
Year: 2002
Target: Mainstream
Ad Spotter: Steven Baljkas
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paid advertisement
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A crowded dance club is totally hopping and a guy from a group of three sends a Fanta over to a woman in a group of three (via a roller skating waitress). Both groups of three begin dancing with their friends.

Suddenly, the music stops and the lights come on -- revealing that one of the guys in the group is pulling the shirt off the other who sent the Fanta. He pushes the guy away but the woman doesn't notice, because she's still dancing to her own music.

The DJ apologizes about the music problem, and everything resumes. The announcer says, "Share the fun, wherever."

The ad first appears to imply the music stopped because the guy's friend was being inappropriate, but then moves on quickly and alleviating some of the negativity.

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