WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Freedom For All Americans
    View Company Scorecard / Contact Company
Brand: LGBTQ Awareness
Ad Title: Absurd Consequences of HB2 in North Carolina
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US Regional
Agency: unknown
Year: 2016
Target: Mainstream
Company: Freedom For All Americans
    View Company Scorecard / Contact Company
Brand: LGBTQ Awareness
Ad Title: Absurd Consequences of HB2 in North Carolina
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US Regional
Agency: unknown
Year: 2016
Target: Mainstream
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Theme(s)

Consciousness Raising

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
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Zeke Christopoulos – a transgender man living in Asheville, North Carolina – and two of his colleagues discuss their concerns about the discriminatory House Bill 2, which knocked down existing non-discrimination protections for LGBT people and banned transgender people from using public restrooms.

Zeke's co-worker Patricia Hickling Beckman shares her reactions to learning Zeke transitioned from female to male, and Zeke explains the absurd possibility of what could happen to him under HB2 when a transgender man like himself uses a public bathroom.

This ad is a joint product of the American Unity Fund, Freedom for All Americans and Equality North Carolina, state and national organizations working toward comprehensive non-discrimination protections for LGBT people in North Carolina and nationwide.

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