WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: FairnessUSA
    View Company Scorecard / Contact Company
Brand: LGBTQ Awareness
Ad Title: Restrooms
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US National
Agency: Movement Advancement Project
Year: 2016
Target: Mainstream
Company: FairnessUSA
    View Company Scorecard / Contact Company
Brand: LGBTQ Awareness
Ad Title: Restrooms
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US National
Agency: Movement Advancement Project
Year: 2016
Target: Mainstream
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Theme(s)

Consciousness Raising

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
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A transgender woman speaks in voice over about the challenges of being transgender while images of her being prevented from entering the women's restroom at a restaurant.

This ad appeared on FOX News Channel on July 21, during the final night of the Republican National Convention in Cleveland, Ohio, and on MSNBC during the Democratic National Convention in Philadelphia.

FairnessUSA is a joint project of the Freedom for All Americans Education Fund, the Movement Advancement Project, the National Center for Transgender Equality, and the Equality Ohio Education Fund, with support from the Equality Federation Institute, the Human Rights Campaign Foundation, and the National Center for Lesbian Rights.

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