WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Deutsche Bahn AG
    View Company Scorecard / Contact Company
Brand: Die Bahn
Ad Title: Wir fuhlen mit Euch/We Feel for You
Business Category: Transportation
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Ogilvy & Mather Worldwide
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Deutsche Bahn AG
    View Company Scorecard / Contact Company
Brand: Die Bahn
Ad Title: Wir fuhlen mit Euch/We Feel for You
Business Category: Transportation
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Ogilvy & Mather Worldwide
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Deutsche Bahn AG
    View Company Scorecard / Contact Company
Brand: Die Bahn
Ad Title: Wir fuhlen mit Euch/We Feel for You
Business Category: Transportation
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Ogilvy & Mather Worldwide
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Camp/Gay Drag

Dude Looks Like a Lady

Leatherman

 Theme Breakdown

AdRespect Score: 
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To a driving disco beat, this spot shows a number of classic gay stereotypes --leathermen, a drag queen, a woman in a construction hat, and a train conductor wearing a skirt and high heels -- who would have celebrated at a Gay Pride parade, but could not due to the pandemic in 2020 and so they are crying.

"Pride is everyone day. Unique."

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.