WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Intuit
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Brand: TurboTax
Ad Title: Matchmaker - Super Bowl
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2022
Target: Gays & Mainstream
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Theme(s)

Gay Tease

 Theme Breakdown

AdRespect Score: 
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TurboTax teased with a lesbian joke during the Super Bowl when its ad promotes being matched with a tax professional. A young woman says flirtatiously to the female tax expert on a video phone call, “So you’re a perfect match for a freelancer who just bought a home that’s also her office?”

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