WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Ad Council
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Alexa, What is Love
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2022
Target: Gays & Mainstream
Company: Ad Council
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Alexa, What is Love
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2022
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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Amazon partners with Ad Council for this spot, which starts off with someone asking the philosophical question to Amazon's device, "Alexa, what is love?" Several people answer the question, including a young queer man, who says, "Love is when someone acknowledges how I identify."

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.