WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Procter & Gamble Co.
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Brand: Pantene
Ad Title: Driving
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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RuPaul's Drag Race Miss Congeniality Nina West stars in this campaign series where she is on a farm. In this edition, she's on a tractor (not going anywhere) and announces "Being Miss Congeniality is stressful as" (a goat bleats as a bleep). "But my hair is giving me life right now!"

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