A macho guy unloads bales of hay from the back of his truck on a farm and asks, "Whatever happened to men? Manly men with strong hands and a firm grip. Men who like it when things get hard." The double entendres start to roll.
Then he adds, "Me and my husband totally agree." The husband shows up with a pink, fruity cocktail. "Thanks babe," says the first man and then they engage in a very long French kiss.
A chorus sings, "If real freedom offends you, please don't buy Mixwell."
The ad closes with a never-ending rocking of the truck with two men inside.