Video Ad Library: Facebook, Inc. - Facebook Portal - Give the gift of a deeper connection AdRespect Advertising Education Program


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Company: Facebook, Inc.
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Brand: Facebook Portal
Ad Title: Give the gift of a deeper connection
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: BBDO Worldwide
Year: 2021
Target: Gays & Mainstream

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Theme(s)

Racial Diversity

Same-Sex Couples/Families

Theme Breakdown

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A female couple with a recently adopted, 7-year-old girl give a gift of Facebook Portal to their parents at Christmas. "What is it?" asks the perplexed woman. "So you can get to know your new granddaughter," their adult daughter answers.

"We're so glad you're here," says the new grandma to the shy young girl. The countertop video phone shows the girl and grandparents building a relationship.

The tagline: "Give the gift of a deeper connection."

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