WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Posten
    View Company Scorecard / Contact Company
Brand: Posten
Ad Title: When Harry met Santa
Business Category: Miscellaneous
Media Outlets: Television
Country: Norway
Region: Europe
Agency: POL
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Theme Breakdown

AdRespect Score: 
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Norwegian state-owned mail service Posten celebrates 50 years of decriminalized same-sex relationships with this commercial.

Harry, a handsome older man, wakes in middle of the night to find Santa in his home. The two are taken with each other and they develop a relationship over the annual visits, with each trading handmade presents.

Then, Harry writes to Santa "All I want for Christmas is you," also the name of a hit song by Mariah Carey. So Santa hires Posten to help with deliveries and the two are finally able to spend time together, ending in a kiss at the end.

The story reminds of the 1978 American romantic comedy "Same Time, Next Year" but the title is a twist on the 1989 romantic comedy "When Harry Met Sally."

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