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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Secret deodorant
Ad Title: Ladies Room
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2016
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

GLBT Empowerment

Multiple Gender Expressions

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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A transgender woman is about to leave a toilet stall when three women walk into the restroom, chatting. The trans woman, fearing judgment, hesitates and considers waiting but then gains courage and decides to step out. The women compliment her dress.

The text calls it a stress test and says "Dana finds the courage to show there's no wrong way to be a woman."

The spot is part of a campaign called “Stress Tested for Women” and features actor Karis Wilde, whose calls herself an “androgynous queer artist."

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