AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Starbucks - Starbucks

Company: Starbucks
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Brand: Starbucks
Ad Title: Welcome to the Family
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2021
Target: Gays & Mainstream

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Theme(s)

Racial Diversity

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score Explained

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Two young women come down the stairs with skis to meet the parents of one of the women. They are greeted warmly, and the girlfriend is given a coffee cup with "welcome to the family" written on it. They get into the backseat of the car for a ski trip.

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