WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Bhima Jewellers
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Brand: Bhima Jewellers
Ad Title: Pure As Love
Business Category: Miscellaneous
Media Outlets: Television
Country: India
Region: Asia
Agency: Animal
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Trans Beauty

 Theme Breakdown

AdRespect Score: 
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In India, parents traditionally collect jewellery for their child’s wedding, beginning early in life, and the ad begins with a gift of ankle bracelets.

The commercial shows a transgender woman, 22-year-old actress Meera Singhania Rehani, transform from a brooding, bearded male into a feminine beauty for marriage with the support of loving family.

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