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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: It's Never Too Late To Be Who You Are/Nunca Es Tarde Para Ser Quien Eres
Business Category: Packaged Foods
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: Slap
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Age Diversity

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In this animated story for Día de Muertos/Day of the Dead, a family visits the grave of Uncle Alberto. "Dearest brother, I miss you so much," an old woman says. Then magically, as the family gasps, Alberto appears as a ghost.

After the greet each other warmly, another man appears with Alberto, and a family member asks, "Who is that?" Alberto replies, "He's Mario, my partner." Then they smile and hold hands, followed by another gasp of the family.

After a moment, Alberto's sisters laughs and says, "What a miracle! I thought you'd be alone forever." Everyone smiles and hugs.

The ad ends on the line, "It's never too late to be who you are." #PrideAllYear

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