WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: It's Never Too Late To Be Who You Are/Nunca Es Tarde Para Ser Quien Eres
Business Category: Packaged Foods
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: Slap
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: It's Never Too Late To Be Who You Are/Nunca Es Tarde Para Ser Quien Eres
Business Category: Packaged Foods
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: Slap
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
none

Theme(s)

Age Diversity

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

In this animated story for Día de Muertos/Day of the Dead, a family visits the grave of Uncle Alberto. "Dearest brother, I miss you so much," an old woman says. Then magically, as the family gasps, Alberto appears as a ghost.

After the greet each other warmly, another man appears with Alberto, and a family member asks, "Who is that?" Alberto replies, "He's Mario, my partner." Then they smile and hold hands, followed by another gasp of the family.

After a moment, Alberto's sisters laughs and says, "What a miracle! I thought you'd be alone forever." Everyone smiles and hugs.

The ad ends on the line, "It's never too late to be who you are." #PrideAllYear

none

Be the first to comment on this ad!
none



Guy Watcher - Super Bowl
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005

AdRespect Score:


More Taste. More Fun. More Yum.
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2007



Number of Diet Pepsi Six Packs to Keep This Six Pack
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005



The Best Gift
Company: Frito-Lay
Brand: Doritos
Country: Mexico
Region: Latin/South America
Year: 2020

AdRespect Score:


The Cool Ranch
Company: Frito-Lay
Brand: Doritos
Country: United States
Region: US National
Year: 2020

AdRespect Score:


Bold Love
Company: PepsiCo
Brand: Doritos
Country: Mexico
Region: Latin/South America
Year: 2023

AdRespect Score:


Dorito Dick
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2016



Elevator/Lift
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2005



Enrique Iglesias
Company: PepsiCo
Brand: Doritos
Country: United States
Region: North America
Year: 2003, 2002

AdRespect Score:


Family Day
Company: PepsiCo
Brand: Doritos
Country: Israel
Region: Middle East
Year: 2021

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments