WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: CarGurus
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Brand: CarGurus
Ad Title: We Need Space
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: The VIA Agency
Year: 2021
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Standing in his living room, surrounded by a pile of luggage, a man in a Spandex outfit bemoans, "This is never going to work, we've got to move on."

His partner jumps into the room "Move on? You're breaking up with me?" Then in a sassy moment (before his partner can answer) he adds, "Not in Spandex, you're not!"

It turns out his partner meant "trunk space" and it all ends happily with a hug.

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