WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Robert Bosch Stiftung
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Brand: Bosch I-DOS
Ad Title: Laundry
Business Category: Appliances
Media Outlets: Television
Country: Germany
Region: Europe
Agency: unknown
Year: 2018
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A man at home is measuring the right amount of laundry soap to use for a light load. Then his husband keeps adding clothes, causing him to add more soap. But this machine uses only the amount it needs, so the husband demonstrates for the other. In the end, his partner puts the boxer shorts over the others' head.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.