WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Samsung
    View Company Scorecard / Contact Company
Brand: Galaxy Z Flip3
Ad Title: Todrick Hall
Business Category: Consumer Electronics
Media Outlets: Online Video
Country: United States
Region: US National
Agency: McKinney & Silver
Year: 2021
Target: Gays & Mainstream
Company: Samsung
    View Company Scorecard / Contact Company
Brand: Galaxy Z Flip3
Ad Title: Todrick Hall
Business Category: Consumer Electronics
Media Outlets: Online Video
Country: United States
Region: US National
Agency: McKinney & Silver
Year: 2021
Target: Gays & Mainstream
Company: Samsung
    View Company Scorecard / Contact Company
Brand: Galaxy Z Flip3
Ad Title: Todrick Hall
Business Category: Consumer Electronics
Media Outlets: Online Video
Country: United States
Region: US National
Agency: McKinney & Silver
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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In this sassy video, Todrick Hall is in a beauty salon when he decided to close his phone with a click -- something few phones do anymore and a selling point for the Galaxy Z Flip phone.

The person next to Hall says, "Gurrrrrrl, now that was extra!" And Hall responds with, "Oh, you want extra. I'm about to unfold your world honey!" Then Hall breaks out into song with the lyrics "Get your clack on!" Hall sings, "My phone can do crunches!"

Singer, songwriter, and choreographer Todrick Hall has appeared on American Idol, RuPaul's Drag Race and in Broadway shows such as Kinky Boots.

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