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Company: Samsung
    View Company Scorecard / Contact Company
Brand: Galaxy Buds2
Ad Title: Catwalk
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: R/GA
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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A man puts inserts the Galaxy Buds2 earphones, presses the button and suddenly imagines himself sashaying down a catwalk and voguing to DLMT's son, "Love the Way You Move" while wearing a red feather boa and silver pants. He then comes back to reality and gets a smile from a store cashier. The tagline, "Immerse into your world."

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