WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: McNROE Consumer Products
    View Company Scorecard / Contact Company
Brand: Wild Stone
Ad Title: Smell Like a Mister
Business Category: Personal Products
Media Outlets: Television
Country: India
Region: Asia
Agency: unknown
Year: 2019
Target: Mainstream
Ad Spotter: Alfred Verhoeven
Company: McNROE Consumer Products
    View Company Scorecard / Contact Company
Brand: Wild Stone
Ad Title: Smell Like a Mister
Business Category: Personal Products
Media Outlets: Television
Country: India
Region: Asia
Agency: unknown
Year: 2019
Target: Mainstream
Ad Spotter: Alfred Verhoeven
Company: McNROE Consumer Products
    View Company Scorecard / Contact Company
Brand: Wild Stone
Ad Title: Smell Like a Mister
Business Category: Personal Products
Media Outlets: Television
Country: India
Region: Asia
Agency: unknown
Year: 2019
Target: Mainstream
Ad Spotter: Alfred Verhoeven
Company: McNROE Consumer Products
    View Company Scorecard / Contact Company
Brand: Wild Stone
Ad Title: Smell Like a Mister
Business Category: Personal Products
Media Outlets: Television
Country: India
Region: Asia
Agency: unknown
Year: 2019
Target: Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Butch Lesbian

Homo-queasy

Insufficient Masculinity/Femininity

GLBTQ+ Punch Line

 Theme Breakdown

AdRespect Score: 
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At home with his wife, a man borrows her powder and the narrator says he smells like her. Then he looks like a butch woman, who she spends the rest of her day with including riding on the back of a motorcycle and dancing together in the man's role.

The woman gives her husband the men's powder. The narrator says, "Good choice, sister, now your man really smells like a mister."

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 Talc for Men
Company: McNROE Consumer Products
Brand: Wild Stone
Country: India
Region: Asia
Year: 2011

AdRespect Score:

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