WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: Snickers
Ad Title: Elton John
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: BBDO Worldwide
Year: 2018
Target: Mainstream
Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: Snickers
Ad Title: Elton John
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: BBDO Worldwide
Year: 2018
Target: Mainstream
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Theme(s)

Real LGBTQ+ Person

Insufficient Masculinity/Femininity

 Theme Breakdown

AdRespect Score: 
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A party of rappers is underway when the next up is...Elton John? The flamboyant star -- wearing a sparkly red jacket and red sunglasses -- sings his hit "Don't Go Breaking My Heart," which is completely out of step with the others.

Everyone curls their lips in disgust at the song.

Someone gives him a Snickers bar and he turns "back" into a young rapper, who performs more to the liking of everyone.

The tagline: "You're not you when you're hungry."

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