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Company: Telenor Group
    View Company Scorecard / Contact Company
Brand: Talkmore
Ad Title: The Locker Room
Business Category: Telecommunications
Media Outlets: Television
Country: Norway
Region: Europe
Agency: unknown
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Family Acceptance

Theme Breakdown

AdRespect Score: 
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A team of hockey players enters the locker room and shares a photo of a woman on a cell phone. All of them smile but Tom stares into the distance, unhappy.

The song "Small Town Boy" by Bronski Beat plays as Tom rides a bus and stares into the landscape.

Back in the locker room, Tom stands up as if to make a statement, and everyone quiets down but he says nothing and everyone returns to conversation.

On the bus, Tom gets a message with a photo from his team mates: "For us who know Tom is gay and don't give a shit." The acceptance brings a smile to his face.

The tagline: "It doesn't need to cost much to mean much."

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