Dayley


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paid advertisement

Company: Verizon Communications
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Brand: Verizon
Ad Title: Dayley
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven

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Theme(s)

Age Diversity

Multiple Gender Expressions

Real GLBT Person

Theme Breakdown

AdRespect Score Explained

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A teenage girl in braces speaks to the camera, documentary style, and says, "I always knew that I wasn't who I was meant to be," says Dayley. Her father stands next to her and ads, "As a father of a transitioning child, I think sometimes she feels more alone than most."

Dayley goes on to say how being connected to other kids sharing her experience was important. Later her dad adds that "being connected through the network is so important to us."

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