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Company: National Football League/NFL
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Brand: National Football League/NFL
Ad Title: Football is Gay
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2021
Target: Gays & Mainstream


Consciousness Raising

GLBT Empowerment

Theme Breakdown

AdRespect Score: 
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Simple white text on a black background reads "Football is..." and then the answer keeps being revealed and replaced:

"Football is gay. Football is lesbian. Football is beautiful. Football is queer. Football is life. Football is exciting. Football is culture. Football is transgender. Football is queer. Football is heart. Football is power. Football is tough. Football is bisexual. Football is strong. Football is freedom. Football is American. Football is accepting. Football is everything. Football is for everyone."

The ad mentions that the NFL supports the Trevor Project and adds "LGBTQ+ youth with at least one accepting adult have 40% lower risk of attempting suicide." It closes with a rainbow NFL logo.

The video follows the coming out of Las Vegas Raiders defensive end player Carl Nassib as the first active NFL player to announce he is gay. According to Outsports, the NFL ad is a direct response in support of him.


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