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Company: SodaStream International Ltd.
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Brand: SodaStream
Ad Title: Imagine a World
Business Category: Household Products
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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This spot asks viewers to reimagine history if LGBT people didn't need to hide, as shown by photographers and changing looks of the times.

It starts in 1912 with four men who look like miners, then two kiss. One wipes his dirty brow with a handkerchief sporting a rainbow flag.

Then it jumps to 1937, when a woman in a WWII navy uniform sports a tattoo of her girlfriend Nancy. Next is a 1959 wedding of two women and another wedding in 1967 between a man and a transgender wife. In 1988, there is a family of two dads and two kids.

It ends with, "For those who imagined. Love is love."

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Home is Where Your Love Is
Company: SodaStream International Ltd.
Brand: SodaStream
Country: United States
Region: US National
Year: 2018

AdRespect Score:

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