Not a Word


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Company: Frito-Lay
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Brand: Tostitos
Ad Title: Not a Word
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Goodby Silverstein & Partners
Year: 2021
Target: Gays & Mainstream

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Theme(s)

Real GLBT Person

Theme Breakdown

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Gay stars Dan Levy (Schitt's Creek) and Kate McKinnon (Saturday Night Live) meet up at a party next to the chips and dip. A man comes over and drops a huge dab of salsa on his shirt without realizing it. Dan and Kate silently communicate with each other over who should tell him.

They go back and forth without saying anything, and in a reversal of the situation, the man tells Kate she has lipstick on her teeth.

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