WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Procter & Gamble Co.
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Brand: Tide Hygienic Clean Free
Ad Title: No Secrets
Business Category: Household Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Saatchi & Saatchi Advertising
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A pair of lesbian moms fold laundry and talk about their kids: "Our kids aren't so great at hiding." This segues to hiding dirt and well, you know, Tide gets it out.

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