WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Pantene
Ad Title: Sawyer & Ashley
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Pantene
Ad Title: Sawyer & Ashley
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Pantene
Ad Title: Sawyer & Ashley
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Real LGBTQ+ Person

Same-Sex Couples/Families

Trans Beauty

 Theme Breakdown

AdRespect Score: 
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Text tells us "For LGBTQ+ kids, hair is more than how you look. It's how you are seen."

Two real lesbian moms, Ashley and Ellie, talk about their transgender girl Sawyer and the importance of hair as they help brush it.

“Everybody loves Everybody, no matter what path you follow,” she says, sharing the family motto. “It means I can be who I am, no matter what.”

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.