WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Auris
Ad Title: Transgender Model
Business Category: Automotive
Media Outlets: Television
Country: Japan
Region: Asia
Agency: Saatchi & Saatchi Advertising
Year: 2012
Target: Mainstream
Ad Spotter: Alfred Verhoeven
Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Auris
Ad Title: Transgender Model
Business Category: Automotive
Media Outlets: Television
Country: Japan
Region: Asia
Agency: Saatchi & Saatchi Advertising
Year: 2012
Target: Mainstream
Ad Spotter: Alfred Verhoeven
Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Auris
Ad Title: Transgender Model
Business Category: Automotive
Media Outlets: Television
Country: Japan
Region: Asia
Agency: Saatchi & Saatchi Advertising
Year: 2012
Target: Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Real LGBTQ+ Person

Trans Beauty

GLBT Punchline (laughing with)

 Theme Breakdown

AdRespect Score: 
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This ad stars a model who at first appears to viewers as female then reveals a shirtless male torso.

The model, Stav Strashko, is from Israel and identifies as transgender.

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