WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Unilever
    View Company Scorecard / Contact Company
Brand: Red Rose Tea
Ad Title: Bringing People Together One Cup at a Time
Business Category: Packaged Foods
Media Outlets: Television
Country: Canada
Region: North America
Agency: JWT
Year: 2017
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Unilever
    View Company Scorecard / Contact Company
Brand: Red Rose Tea
Ad Title: Bringing People Together One Cup at a Time
Business Category: Packaged Foods
Media Outlets: Television
Country: Canada
Region: North America
Agency: JWT
Year: 2017
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Couples/Families

Family Acceptance

Theme Breakdown

AdRespect Score: 
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A man serves he daughter a cup of tea in their living room. A young woman arrives and the father says "I didn't know you were having a friend over. "Dad this Amy. She's not just a friend. She's my girlfriend." Dad gets up without a word and leaves the room. The two women, feeling rejected, hold each other. Dad returns with another cup of tea and says, "Hi Amy, tell me a little bit about yourself."

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