WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Swiss National Accident Insurance Fund
    View Company Scorecard / Contact Company
Brand: Suva
Ad Title: Urinal
Business Category: Financial Services
Media Outlets: Television
Country: Switzerland
Region: Europe
Agency: unknown
Year: 2004
Target: Mainstream
Ad Spotter: Alfred Verhoeven
Company: Swiss National Accident Insurance Fund
    View Company Scorecard / Contact Company
Brand: Suva
Ad Title: Urinal
Business Category: Financial Services
Media Outlets: Television
Country: Switzerland
Region: Europe
Agency: unknown
Year: 2004
Target: Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Gay Tease

GLBT Punchline (laughing with)

 Theme Breakdown

AdRespect Score: 
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This outrageous commercial shows a man on his knees unzip another man's pants while in a urinal, suggesting oral sex is on the way. Then he stands up and it becomes clear that the standing man has no working arms and is in the care of a medical aide.

Voiceover tells us, "Accidents can have bad consequences. Take care."

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.