WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
AdRespect Ad Library Profile

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Company: ViacomCBS
    View Company Scorecard / Contact Company
Brand: Paramount+/Paramount Plus
Ad Title: Paramount+ Expedition | Super Bowl LV Spot
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2021
Target: Gays & Mainstream
Company: ViacomCBS
    View Company Scorecard / Contact Company
Brand: Paramount+/Paramount Plus
Ad Title: Paramount+ Expedition | Super Bowl LV Spot
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2021
Target: Gays & Mainstream
Company: ViacomCBS
    View Company Scorecard / Contact Company
Brand: Paramount+/Paramount Plus
Ad Title: Paramount+ Expedition | Super Bowl LV Spot
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2021
Target: Gays & Mainstream
Company: ViacomCBS
    View Company Scorecard / Contact Company
Brand: Paramount+/Paramount Plus
Ad Title: Paramount+ Expedition | Super Bowl LV Spot
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Trans Beauty

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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In this oddball mashup, RuPaul appears (but gets nothing to do or say) along with Zachary Quinto as Spock, and a host of other actors and characters, living and dead (Lucille Ball).

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.