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Company: AMEV
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Brand: AMEV
Ad Title: Couples
Business Category: Financial Services
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: BBDO Worldwide
Year: 1993
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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An old Dutch love song plays as a variety of unconventional couples, including a lesbian couple, an older gay couple and ends on a happy young male pair.

The voiceover says: "It's none of our business how you live or who you live with. As long as you have an AMEV policy you won't go uncared for, if anything happens to your partner."

This ad, which may have appeared as early as 1992, may qualify as the first depiction of gay or lesbian people in branded advertising anywhere in the world (not including film/cinema or TV ads).

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