WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Chevy Volt
Ad Title: Magic is Electric
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Brad Johnson
Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Chevy Volt
Ad Title: Magic is Electric
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Brad Johnson
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Theme(s)

Age Diversity

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A middle-aged, childless male couple appears and other families of all ages head to Disney World (which is co-branded in the commercial) in their all-electric Chevy Bolt cars. A gender non-conforming young woman also appears.

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