WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: M&M
Ad Title: Come Together / Dan Levy - Super Bowl
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: United States
Region: US National
Agency: BBDO Worldwide
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
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This Super Bowl ad includes a cameo of “Schitt’s Creek” and “Happiest Season” star Dan Levy.

He comes at the end of a series where people make humorous apologies with a gift of M&Ms, like on an airplane when a man kicks the seat of someone in front of him for leaning back on him by saying, "I feel bad for kicking your seat on purpose." And a woman who apologizes to someone for calling them "Karen" and then also that her name actually is Karen.

Sitting at a café outdoors with two life-sized M&Ms, Dan Levy tells them, “I promise I will not eat any more of your friends.” Unconvinced, with arms crossed, the green one says, “Really?” In the background, a red M&M is locked in the back of his car, pounding on the window for escape. “Okay, it might happen one more time,” Levy acknowledges.

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