--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Be Someone's Home
Business Category: Retail
Media Outlets: Television
Country: Italy
Region: Europe
Agency: We Are Social
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
none

Theme(s)

Multiple Gender Expressions

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

IKEA says about this campaign, "With the Be Someone’s Home campaign 2020, we want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues; we can be their home. Everyone should have the right to be themselves. Stand up against discrimination of LGBT+ persons on 17 May, and every day #BeSomeonesHome #IDAHOT/International Day Against Homophobia, Transphobia & Biphobia."

none

Be the first to comment on this ad!
none



A Festa
Company: IKEA International
Brand: IKEA
Country: Portugal
Region: Europe
Year: 2011

AdRespect Score:


A Woman or Nearly
Company: IKEA International
Brand: IKEA
Country: France
Region: Europe
Year: 2002

AdRespect Score:


All Homes Are Created Equal
Company: IKEA International
Brand: IKEA
Country: United States
Region: US National
Year: 2016



American Dream
Company: IKEA International
Brand: IKEA
Country: United States
Region: US National
Year: 2016



Basta Poco Per Cambiare/Just For Little Change
Company: IKEA International
Brand: IKEA
Country: Italy
Region: Europe
Year: 2012

AdRespect Score:


Bedroom
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Bedroom Habitats, Small Bed
Company: IKEA International
Brand: IKEA
Country: United States
Region: US National
Year: 2019

AdRespect Score:


Bedside Cabinet
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Closet
Company: IKEA International
Brand: IKEA
Country: Netherlands
Region: Europe
Year: 2002



Dining Room Table
Company: IKEA International
Brand: IKEA
Country: United States
Region: US Regional
Year: 1994

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2021 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement