WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Be Someone's Home
Business Category: Retail
Media Outlets: Television
Country: Italy
Region: Europe
Agency: We Are Social
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Be Someone's Home
Business Category: Retail
Media Outlets: Television
Country: Italy
Region: Europe
Agency: We Are Social
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Be Someone's Home
Business Category: Retail
Media Outlets: Television
Country: Italy
Region: Europe
Agency: We Are Social
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Multiple Gender Expressions

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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IKEA says about this campaign, "With the Be Someone’s Home campaign 2020, we want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues; we can be their home. Everyone should have the right to be themselves. Stand up against discrimination of LGBT+ persons on 17 May, and every day #BeSomeonesHome #IDAHOT/International Day Against Homophobia, Transphobia & Biphobia."

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