WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Tesco
    View Company Scorecard / Contact Company
Brand: Tesco
Ad Title: Basket Dating (Valentines Day)
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: BBH Global
Year: 2016
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Tesco
    View Company Scorecard / Contact Company
Brand: Tesco
Ad Title: Basket Dating (Valentines Day)
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: BBH Global
Year: 2016
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Tesco
    View Company Scorecard / Contact Company
Brand: Tesco
Ad Title: Basket Dating (Valentines Day)
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: BBH Global
Year: 2016
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Tesco chooses a psychotherapist to see if she can successfully make matches with shoppers based on what's in their shopping baskets and then give them a date. Her matches include two male couples, one of whom seems like a match as they agree to keep dating.

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Company: Tesco
Brand: Tesco
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Region: Europe
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Company: Tesco
Brand: Tesco
Country: United Kingdom
Region: Europe
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