WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: InBev
    View Company Scorecard / Contact Company
Brand: Budweiser
Ad Title: Qixi - Love is Natural
Business Category: Alcoholic Beverages
Media Outlets: Online Video
Country: China
Region: Asia
Agency: unknown
Year: 2016
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: InBev
    View Company Scorecard / Contact Company
Brand: Budweiser
Ad Title: Qixi - Love is Natural
Business Category: Alcoholic Beverages
Media Outlets: Online Video
Country: China
Region: Asia
Agency: unknown
Year: 2016
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Real LGBTQ+ Person

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Qixi is China's Valentine's Day and this spot is a series of interviews with non-traditional couples, including biracial and same-sex pairs. It went well enough the Budweiser returned in 2019 to do it again!

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