WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Douglas
    View Company Scorecard / Contact Company
Brand: Douglas
Ad Title: Locker Room
Business Category: Retail
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: unknown
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Douglas
    View Company Scorecard / Contact Company
Brand: Douglas
Ad Title: Locker Room
Business Category: Retail
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: unknown
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

GLBT Punchline (laughing with)

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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A teenage soccer/football team returns to the locker room after a game, and one team member gives a wrapped box to another team member. He opens it and it's a makeup set. Everyone is happy. The text reads "A gift can mean so much more."

It's not clear whether the boy is actually into makeup or if it's a joke.

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 A Gift Can Mean So Much More
Company: Douglas
Brand: Douglas
Country: Netherlands
Region: Europe
Year: 2020

AdRespect Score:

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.