WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Sony Corp.
    View Company Scorecard / Contact Company
Brand: Philadelphia
Ad Title: Philadelphia movie trailer
Business Category: Movies/Film/Video
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 1993
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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The first big budget film to feature a gay lead character and to address AIDS, this courtroom drama is about a lawyer (Tom Hanks) who hides his homosexuality and HIV status from the powerful Philadelphia law firm he works for. After bring fired under pretense, he sues for discrimination using an attorney (Denzel Washington) who at first refuses him out of his own fear of the disease.

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