WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: ABC Television
    View Company Scorecard / Contact Company
Brand: Soap
Ad Title: ABC Soap Promotion
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 1977
Target: Mainstream
Company: ABC Television
    View Company Scorecard / Contact Company
Brand: Soap
Ad Title: ABC Soap Promotion
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 1977
Target: Mainstream
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Theme(s)

Family Acceptance

Walking Fine Line/Mixed Reception

 Theme Breakdown

AdRespect Score: 
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The controversial TV series is a satire of daytime soaps and centers on a rich, Connecticut family, the Tates, and a blue-collar family, the Campbells. One of the Campbells, Jodie Dallas (Billy Crystal), is a gay man. Dallas was one of the first regular gay characters on American television.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.