WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Nike
    View Company Scorecard / Contact Company
Brand: Nike
Ad Title: Nobody Wins Alone
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2019
Target: Gays & Mainstream
Company: Nike
    View Company Scorecard / Contact Company
Brand: Nike
Ad Title: Nobody Wins Alone
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
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Narrated by triathlete Chris Mosier, this ad celebrates the contributions of a variety of LGBTQ athletes, including Sue Bird, Jewell Lloyd, and Jordin Canada of WNBA (Seattle Storm) and Brittney Griner (Phoenix Mercury); skaters Elissa Steamer, Eric Koston, and Fernando Bramsmark; runners Chris Mosier, Scout Bassett, Caster Semenya, and Kerron Clement; and soccer star Mark McKenzie.

"None of us can truly win unless the rules are the same for everyone," Mosier says. "None of us ca reach our full potential unless we recognize each others' greatness. And the playing field won't be level until all of us are equal."

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