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Company: MasterCard International
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Brand: Mastercard
Ad Title: True Name
Business Category: Financial Services
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Theme Breakdown

AdRespect Score: 
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A man shopping in a convenience store picks up some shaving items and says in voiceover, "For transgender people, a secure payment doesn't mean protecting yourself from someone buying sneakers with your card. No. If you're transgender, a secure payment means paying for something without being judged, questioned, disrespected, humiliated, harassed, even assaulted -- simply because the name on your card doesn't match how you identify. This is about more than just keeping a card safe, it's about keeping us safe... The first card that allows you to display your chosen name, because that's who you truly are."

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