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Company: Mercedes-Benz
    View Company Scorecard / Contact Company
Brand: Mercedes-Benz
Ad Title: Chosen Family
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2018
Target: Gays
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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"For me, a chosen family is unconditional love," says a woman preparing to surf at the crack of dawn.

"It's hard to describe, but there's this bond that just pulls us together," says a man putting a car seat into his vehicle.

"It doesn't feel radical, it feels comfortable and it feels intuitive," says a woman moving into a home with her wife.

"My chosen family keeps me sane," says a businessman.

All the individuals come together on the beach. The closing text reads "Chosen family."

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