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Company: Mondelez International
    View Company Scorecard / Contact Company
Brand: Ritz Crackers
Ad Title: Where There's Love, There's Family
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: The Martin Agency
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Hot on the heels of a campaign from Mondelez sister snack brand Oreo featuring a biracial woman bringing her girlfriend home, Ritz Crackers also includes a diverse queer storyline as part of its holiday stories.

A Latino man texts his mom, “Can we talk?” He then meets up with his black boyfriend (who applied lipstick in getting ready) and chosen family of LGBTQ folks for the holiday. “The holidays are about spending time with family. Whether it’s the one you’re born into, or the one you make,” the narrator says. The tagline: “Where there’s love, there’s family.”

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Brand: Ritz Crackerfuls
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Region: North America
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AdRespect Score:

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